Sheraton Hotel Calgary, a major client for Goodis Goldberg Soren, requested a double page spread for placement in LA Magazine to promote their Convention Centre. With over 133,000 sg ft of exhibition facilities and meeting rooms, the focus was on space. Given that there is a lot of beautiful spaces in Alberta, I created a simple but powerful comparison between the wide-open spaces of Alberta and the wide-open space of the Sheraton Calgary Convention Centre.  Not only did the campaign attract significant new clients for Sheraton, it was endorsed as one of the most creative advertising for tourism by Travel Alberta.