While working at Goodis Goldberg Soren, Calgary, I was tasked with raising the profile of Budget and their announcement of the opening of their new location inside Calgary Airport terminal . The creative of the campaign highlights. that not only planes touch down at the arrivals terminal, but at 10 am on October 12, Budget did too. As a full page newspaper ad, it captured the attention of not only air travelers but also the National Newspaper Association, who bestowed a Gold Award for the concept and production.