Waterloo Maple ( now Maplesoft ) was launching Version 5 of their highly acclaimed mathematical software. From advertising to collateral, packaging to launch event planning ( London, UK) Maple V had a huge adoption success across the world. Maplesoft products provide modern, innovative solutions to meet today’s challenges, from exploring math concepts on a smartphone to reducing development risk in complex engineering design projects. Maplesoft products and services are used by more than 8000 educational institutions, research labs, and companies, in over 90 countries. In fact, my creativity is on permanent display in the London Science Museum (UK), Mathematics. Winton Gallery as an example of packaging for Computer & Data Processing.