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Love or hate the fast food giant, you can't deny McDonald's has had a history of creating standout marketing campaigns. This particular in-store promotion was created to celebrate Halloween in Canada, when I was with Needham Harper and Steers (Toronto). McDonalds Halloween Gift Certificates are a favorite with children.


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The McDonald's Halloween in-store ads cleverly describe children as ghosts. Because who doesn't have a little ghost on Halloween.?
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